Shooters Waterfront is a landmark waterfront restaurant in Fort Lauderdale, known for its marina views, vibrant atmosphere, high-volume service, and iconic South Florida dining experience. As a legacy brand with decades of history, Shooters Waterfront needed content that both honored its reputation and evolved its digital presence for today’s social-first consumer.
The OJ Studio partnered with Shooters Waterfront to elevate its content strategy, social media presence, and event-driven storytelling—transforming everyday brand moments into compelling digital assets while building original content that set Shooters apart in a crowded hospitality market.
Services by The OJ Studio
Social media strategy & content direction
On-site content production (photo + video)
Reels / short-form storytelling
Event marketing campaigns
Brand voice refinement
Lifestyle-driven visual storytelling
Promotional campaign execution
Community engagement strategy
Digital positioning for both local and tourist audiences
The Challenge
Shooters is iconic, but legacy brands often face:
Staying relevant to a younger digital audience
Translating in-person energy into online demand
Balancing brand heritage with modern content trends
Showcasing multiple revenue channels (restaurant dining, private events, happy hour, seasonal activations, marina lifestyle)
Maintaining consistent premium branding at high content volume